United4Kids, Inc. is a non-profit organization
that is committed to partnering with caregivers, churches, schools,
after-school programs, organizations & corporations to educate, inform,
and build skills in children to empower them to make informed choices of
all aspects of media for the 21st century.
Media literacy is the ability to interpret and
create personal meaning from the hundreds and even thousands of verbal and
visual symbols we take in everyday through t.v., radio, computers,
newspapers and magazines, video games, and advertising.
Media literacy is not media bashing or promoting
censorship.It sees media as a tool
that can be used, misused, and abused.We need to learn to understand and be literate consumers of our
media environment.The media
industries need to be seen as partners in finding solutions that promote
healthier, safer communities.
America enters the 21st century, it is clear that technology is
infiltrating nearly every facet of our lives.Recent employment projects from the U.S. Bureau of Labor Statistics
show that 8 of the 10 fastest growing occupations are computer-related.
There are similar gaps in access to the Internet
at home.Based in data collected in
2001, 50% of non-Hispanic white children were able to connect to the
Internet at home, compared to 25% of black children and 20% of Hispanic
Technology has so transformed the American
workplace that young people entering the labor force without significant
experience using computers and the Internet will be at a severe
disadvantage, and employers who lack technologically trained workers will be
handicapped as they compete in an increasingly global economy.
United4Kids, Inc., SOTAM Pro Audio Digital
Recording Studio, Inc., The Black Pages of Central Florida, and the Police
Athletic League of Lakeland is a collaborative partnership to address the
vital and urgent need to assist Polk County in multimedia literacy
education and skill building for children in our community.
The Black Pages of Central Florida is a business
directory, professional advertising, information resource, and networking
directory/guide.The Black Pages of
Central Florida seeks to provide exposure to those individuals and their
businesses, which are at the forefront of the entrepreneurial effort.These individuals provide positive
leadership to today’s youth and help to provide a realistic alternative to
the traditional career/employment opportunities of the past.
21st century literacy is so important, it is
imperative that government, industry, and philanthropic organizations
support programs that provide access and training in under-served
communities, particularly for young people.
We urge elected officials, policymakers, and
business leaders to take a close look at some of these ideas presented,
which we believe can dramatically reduce the digital divide and increase
media literacy education and give every American child access to the
technology they need to become effective citizens and workers of tomorrow.